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3:07 AM

Why Your Business Should Market on LinkedIn (infographic)



LinkedIn is the largest professional network in the world. It’s a popular website for people to find jobs, and it’s even more popular as a place to rub elbows with their coworkers. 

But as you’ll see in this infographic from WebpageFX, LinkedIn is also a place to promote your business. 

Whether you run a B2B or B2C company, LinkedIn provides you with the audience and means to create new sales. 

You can blog, comment on content, send connection requests, create private messages, and more all from your LinkedIn dashboard. Altogether, that makes it an incredible marketing opportunity. 

But most people have their doubts. After all, why would a professional social network also double as a marketing medium? 

The answer lies in LinkedIn’s userbase. 

Every second, two new users sign up for LinkedIn. Based on their income, spending habits, and personal data, each of them is worth about $84. 

Beyond that, 45% of LinkedIn users are in upper management positions, also known as key “decision-maker” positions that are so valuable to the sales process. 

You also won’t find many LinkedIn users other places online. 83% of them don’t use Pinterest, 59% of them don’t use Twitter, and 13% of them don’t even use Facebook. 

Altogether, that gives you a unique audience of business-minded individuals who are in a position to buy from your B2B. 

And if you’re a B2C, the deal is even sweeter. 90% of LinkedIn users say they make household decisions, meaning you can safely market and sell to almost all of LinkedIn’s 450 million users. 

To earn these valuable sales leads, you can do a few different things. 

First, write longform blogs specifically made for LinkedIn. Longform authors have 42 followers on average, as opposed to “connections.” 

Second, post 20 times per month. That’s about five times per week, or every weekday. 

Next, grab the attention of your audience with titles that are proven to work on LinkedIn. Starting a title with “who,” “what,” “where,” “when,” “why,” or “how” is a sure bet since 28% of LinkedIn’s top articles include those words. 

You can also use “you” or “your” (27%) or lists (20%). 

After that, make sure your topic will work for LinkedIn’s audience. Career management, workplace psychology, and talent management are the three most popular categories for LinkedIn articles. 

Finally, post at the proper time. The best time to publish is between 8:00 a.m. and 6:00 p.m. for your intended audience — during their work day.

Source : http://www.digitalinformationworld.com/2016/10/why-your-business-should-market-on.html
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3:01 AM

Online Automation: How to Use it to Improve your Marketing Channel




To run any vehicle smoothly, it is very important to take care of its engine. In the same way, your marketing channel is similar to that of a well-oiled engine that would let you run your digital or online business well. No doubt, there are many others components present within an engine that work together to help things run efficiently. The same goes with your marketing channel too. If one component does not happen to work well, it will spoil the whole flow and that is where a marketing automation comes into play. Marketing automation will make sure that all the components are working properly in order to create a fine marketing channel.

So now, let us have a look on how does marketing automation work:

Knowledge about your leads:

A major delusion with online or marketing automation is that people assume it to be similar to that of an email marketing. Though email marketing is often used, but online or marketing automation is much more complex and touches every digital marketing strategy within your marketing funnel.

Marketing or online automation is a technique that allows you to be proactive with your leads, which can be termed as lead profiling. Lead profiling is simply an approach to collect all the important profile information about your leads, including: age, location, interests and much more. The idea behind profiling is simply to obtain a better understanding of your target audience. By doing this, you give yourself the ability to generate more relevant content because it’s genuinely what your leads want to see. Online automation can also show you where your leads stand within a buying cycle.


Make your potential customers feel important:

No doubt, your ultimate goal would be to convert your leads to your customers while making them feel comfortable with your brand where marketing or online automation can serve that concern. A recent study shows that lead nurturing creates 50% more sales leads at 33% lower cost, which could bring a 20% increase in sales opportunities.

For instance, let’s say that someone viewed a product on your website and then left. In such a situation, sending them an automated email with a small discount could serve to be a great way of enticing them to come back to visit your site. This can be termed as a great example of lead fostering, where you are simply using marketing automation to covert your lead to your customer.

Don’t loose your command on the content part:

It’s easy to hit any old email together and send it out, but it could come with several negative consequences. Therefore, you have to know where your lead is lying within the buying cycle. Based on their position in the buying cycle and what they are viewing, you need to send relevant content to that individual visitor.

Your content can also be beneficial for your brand awareness while performing online automation. Unfortunately, there are many people who might be unaware of your company, so it’s your job to build trust and introduce them to your brand. A fine way of doing so is by sending them educational content, based on their interest. This builds trust and credibility for your company.

How to determine your success of practicing online automation?

Marketing or online automation should be one of those providing a positive return. Unfortunately, you won’t be able to lock down all the concrete numbers on your marketing automation campaign, but there are a few key indicators of whether it’s working or not that line as follow:

Leads Generated:

If you have not gained the number of leads, then you’ve got nothing, as leads are something that brings your marketing channel to life. Take a look at the bounce rate and time spent on your website in order to determine whether you are attracting quality leads to your website or not. If you’ve got a high bounce rate and low visiting time for your web page, then chances are your marketing and automation campaign is summiting your leads in the wrong direction.

Content Interaction:

A heavy majority of the returns from your marketing or online automation campaign is going to depend on the content you generate. Without relevant, high-quality content, your marketing automation will never get off the ground. So take a look at the connections that your leads are exchanging with your content. This goes for all sorts of content, including website, email campaigns, and even social media accounts.

Bonus infographic:

infographic courtesy of: Adeccousa.

Digital marketing is constantly changing and getting higher in terms of online advertising, as what worked yesterday might produce no results today. Therefore, it becomes very important to stay ahead of your leads and predict the next step of your buyers’ behavior. Marketing automation will allow you to do this. By knowing their practice and behavior well, or by sending them the relevant information and shoving them down the channel, you will surely end up with a positive rate of return in your overall digital marketing strategy.

Source :http://www.digitalinformationworld.com/2016/10/infographic-make-marketing-automation-work.html
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6:42 AM

Build Your Business With Google+ Communities - #infographic




According to Miernicki's 2015 data, Google+ has over 2.5 billion users worldwide, 300 million* of which are active as of October 2013.

This network specializes in displaying relevant content to people with similar interests, bringing them together in one place.

Not only is this network optimized for better search results, it also showcases innovative ads that target specific users according to their needs and preferences.

One of Google Plus’s special features, Google+ Communities, lets people share and discuss their common passions publicly and privately, allowing people to expand their connections.

Some business professionals consider this an avenue to interact with their customers in order to optimize their brands.

This infographic from SlideGenius.com shows you how Google+ communities’ effectiveness influences both startups and established businesses, how this social platform encourages customer interactions, and to start building your brand with it.

*According to StoneTemple study Google+ has approximately 212 million active users as of April 2015.
Source : http://www.digitalinformationworld.com/2015/11/infographic-build-your-business-with-googleplus-communities.html
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2:04 PM

10 Ways Hackers Can Hack A Facebook Account & How To Protect It (infographic)




It's without a doubt that Facebook is a monster when it comes to the number of users that they have worldwide, with estimated figures of around 1.5 billion. This makes it easily the most widely used social networking site in the world. With such success and popularity that Facebook has, comes the inevitable attention from hackers and with that, makes them a massive target for these cyber thieves. Thousands of accounts get hacked every day and in some cases cause the user a whole lot of problems as usually personal data is stolen and used against them.

The infographic below by the guys over at TopTenSelect illustrates the top 10 ways that hackers use to get into your Facebook accounts and cause absolute havoc! The graphic also shows you just how you can combat these low life crooks by making your accounts extra secure.

You can find all this valuable information at the bottom of the graphic under the section ““Ways To Protect Your Facebook Account From Hackers”. Simple tips such as not saving passwords to your browser and increasing the character count of your password can make such a difference.

Don’t become another victim to Facebook hacking. It’s vital you take action now, because if you don’t, you could just well be next.

Source : http://www.digitalinformationworld.com/2016/09/10-ways-hackers-can-hack-facebook.html

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