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5:12 AM

Infographic: Facebook Business Manager (For Beginners)




Gone are the days when businesses and companies alike created dissimilar profiles to manage their Facebook pages. The era of taking turns when using one log-in to access a business page has been finally eradicated when Facebook officially launched the Facebook Business Manager in April 2014.

Facebook Business Manager is a free tool that simplifies a company’s use of Facebook pages for tasks such as accessing, managing, and organizing multiple pages, advertising accounts, and applications. It is a common place in which members can perform tasks simultaneously without having to share log-in information. 

There are several instances when you should use Facebook Business Manager: handling multiple business pages and ad accounts, working with an agency or client partner, designating page permissions with different access levels to members, and requesting access to other pages or ad accounts.

With Facebook Business Manager, you can assign access to partners and colleagues without adding them in your personal profile. By adding their email address, you can invite or remove members and supervise their activities per section.

This guide is an easy-to-follow tutorial that teaches you the basics and mechanics of Facebook Business Manager – adding a plus point in your venture as a thriving business owner. Learn how to use Facebook Business Manager through this step-by-step infographic, courtesy of Slidegenius.

Click image to enlarge+.

Just follow these steps and you’ll be done in a jiffy! Wasn’t that easy? Now that you have an idea how Facebook Business Manager works, you can start exploring its features here.

Adjusting to Facebook’s changing features can be puzzling. Just be patient: read and read and read! Going through a pile of online innovations is not only a big accomplishment, but also an advantage for your business.
Source : http://www.digitalinformationworld.com/2016/08/infographic-facebook-business-manager.html
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5:04 AM

Digital Marketing Trends To Look Forward In 2016-17



The overall online spending is growing exponentially due to the constant state of flux in the Digital Marketing landscape, and the marketers are making millions from it. The top-notch are reaching the highest highs of the digital sphere effortlessly; however, there remains a long list of names that are toiling to cross the bar of mere $1000. The question arises- What the best-class marketers are doing that everyone else is failing to attempt? 

While we can clearly see the pace at which digital world is growing, one thing is certain that to be ahead in the race, marketers have to adapt the evolving digital trends sooner than others. As we are through with half of the year already, and the marketers have started gearing up for 2017, here are some of the digital marketing trends that will shake up the digital world in coming months.

Content Will Only Get Stronger

With 88% of the marketing done through content, standing out in the crowd has become extremely demanding in the digital world. To broaden the scope of content, marketers will focus on creating distinctive, hyper-targeted, and authoritative content that reflects the creativity quotient of the team and engages the users effectively. New types of content like simple quizzes, clickable whitepapers, HTML5 infographics, etc. will be leveraged by marketers to build confidence, develop brand, and become a true thought-leader in their segment. As too much of unneeded verbiage is already scattered online, the businesses will now aim to rise above the noise by contributing something original and substantial to attract and engage the visitor. 

Rise Of Live Video Streaming

The customer of today wants information in real time and real fast! With so much of content flooding ceaselessly online, you can no longer rely on a static blog or image to leave an impact on the user. The brands that incorporate live videos in their marketing strategies are receiving more engagement from the visitors. An average visitor seeks for an immense experience that connects him/her to the brand, for which live streaming platforms like periscope, Facebook live, Snapchat, and meerkat are rapidly booming. 


Source: wideo.

IOT Is Here To Stay

The Internet is not just the internet anymore. It has become an invasive part of the ecosystem that’s slowly taking over the things we use daily. As per 51% of the world’s top global marketer’s, IOT will completely revolutionize the digital world by the end of 2020. Marketers will further rely on real-time data to learn how customers interact with the products, take decisions, and make purchases. Not just that, IOT will also help to learn about the customers and leverage upon the gathered data to improve the customer service.

Growing User Generated Content

A research from twitter shows that about 50% of the visitors look for customer reviews before taking decisions. Also, over 92% of the visitors trust user recommendations over any other form of advertising media- This is where the importance of user-generated content comes into play. Soon the user-generated content will cover a major share of online content. The trend is economical, result-oriented, and highly effective to engage visitors and push them down the sales funnel. 

Impact of Online Reputation Will Grow

80% of the customers agreed that online reputation of a company impacts their purchase decisions heavily. Marketers have realized the impact that online reviews and opinions have on their business. In coming months, more and more companies will make efforts to enhance their online reputation. As Google is now conveniently displaying a company's review alongside the search result, it would become crucial for the marketers to have good customer reviews in their bank if they want to make it large in the digital landscape.

New Search Engines Will Boom

Conventional search engines like Google, yahoo, Bing, and Dogpile could only extract the pages that are easily accessible or are large enough to be located on World Wide Web. However, there are other lesser known engines like Broadreader, Dotmis.com, omgili, etc. that dig deeper into the web and extract results. The new trend will use various social media applications, and strategies to find small but vital information from groups like Behance, Reddit, Tumblr, and other password protected sites and blogs that are ignored blatantly as they are hard to find, or not registered with search engines.

Infographic courtesy of: Click.

The ever-evolving digital sphere is playing in trillions, and to be at par with their efforts marketers have to adapt the emerging trends as quickly as possible. Here's a piece of advice for the businesses that are constantly trying to leave their mark in digital world - Every business has its own data and metrics that guide the managers to take actions and form strategies. Observe the trends and look for inspiration, but don't simply copy what the top-class marketers are doing. The outcome might deceive.

Thanks for the read! Good Luck.
Source : http://www.digitalinformationworld.com/2016/08/infographic-2016-digital-marketing-trends.html
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4:55 AM

How To Tame Your Task List: 5 Proven Ways To Do It (infographic)



Are you drowning in tasks and just can’t seem to keep up? Do you ever feel like you could work nonstop but still not make a dent in the list of things you need to get done? You are not alone.

Every day, someone at work is feeling overwhelmed by their massive list of tasks and feels like they’ll fall behind. The good news is that your large amount of tasks most likely means that your leader entrusts you with skills and know-how to get these assignments completed. 

With a little time management and organization, you can start managing your office tasks instead of allowing them to manage you. Read on to discover five ways you can tame that task list and become more productive at work!

1. Prioritize and Define the Most Important Tasks

Productivity happens when prioritization is happening. At the beginning of each day, look over your list of assignments and determine which ones are the most pressing. When you can single out which tasks are most important and can then break it down into a simple daily “to-do” list, you’ll find the satisfaction of checking things off helps fuel your work energy. You’ll find yourself making more headway simply because you’ve restructured the way your task list looks.

2. Use Technology In Your Favor

With all the apps, programs and software that are available today, you are guaranteed to find something that can help you automate reports and complete tasks quicker. Your web browser offers a host of extensions that can help you battle the day to day grind. Utilizing SaaS programs can help reduce manual labor and even create higher levels of employee engagement. For example, many companies are turning to gamification in the workplace to increase productivity and boost morale.

3. Eliminate All Distractions

With any job also comes a variety of distractions that can keep you from working at your max performance. Did you know that it takes an average of 23 minutes for a worker to resume a task once an interruption has occurred? Interruptions can be a variety of things - from email notifications, text messages, chatty coworkers and so much more. Eliminating distractions can add time to your day and help you chip away at that ever-growing task list. Limit your email use, turn off your phone or even place a sign on near your desk that allows coworkers to know that you’re dialed in.

4. Take Lunch Away From Your Desk

It’s been proven that when employees take a lunch away from their desk, they are more productive because it helps manage their time. When you take a moment to get away from your work environment and get away from the computer, you’ll find that the benefits of taking a lunch break far outweigh what you can do by working through it.

5. Assign Due Dates and Hold Yourself To Them

A task without a due date is like having a destination without a set of directions: you know where you need to end up but you have no idea how to get there. Yes, a due date on a task increases the pressure but it also increases urgency. Without deadlines, assignments can be pushed farther back and eventually off the table slowing down task outcomes. If your tasks do have dates, assign yourself subtasks with dates so you can stay productive and start completing assignments earlier than expected.

By implementing some of these strategies in your daily work, you’ll find your task list seeming less overwhelming and more manageable. Once you feel in control of your work, your quality of work will go up and you will become a task slaying machine! 

Infographic courtesy of: Quill.
Source : http://www.digitalinformationworld.com/2016/08/how-to-tame-your-task-list-5-proven.html
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5:07 AM

Why Brands Can’t Take a One-Size-Fits-All Approach to Reaching Gen Z (infographic)



Marketers are buzzing about how to target the nearly 60 million that make up the digital natives known as Generation Z, and it turns out brands will have to really step their game up to reach Gen Z girls. Insights from a recent Harris Poll study commissioned by Lithium showed that boys are actually far more trusting and less patient than their female counterparts, meaning brands will have to forgo easy copy-paste tactics and try to authentically engage with girls to earn them as customers.

The infographic, created by Lithium, reveals how Gen Z boys and girls differ in their trust of company websites, social networks, paid spokespeople and company experts.

Brands are called to rethink their social media marketing strategies, paying particular attention to how they:

• Personalize their approach
• Talk WITH their customers and not AT them
• Leverage influencers
• Maintain a good mix of organic vs. paid advertising
• Be authentic

An entire generation of customers is on the line – avoiding the one-size-fits-all approach will win Gen Z boys and girls over big time.

Click image to enlarge.

Source : http://www.digitalinformationworld.com/2016/08/why-brands-cant-take-one-size-fits-all.html

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4:57 AM

Increase Social Sharing with Content Marketing




Whenever you’re trying to promote a certain product or service, you use social media platforms. You post calls to actions, links to blog posts and articles, and other types of updates that are supposed to attract and engage a huge base of followers. How could you possibly know you’re getting someone engaged? By the likes and shares, of course!

The content you post on social media has a huge effect upon the results you achieve through the marketing campaign. It has to be tailored in accordance with the interests of your audience, and you have to find the perfect tone that will intrigue them to check what’s new on your page every day. 

Social media dominance has another aspect, too: you want people to share not only the updates you post on Facebook, Twitter and other platforms, but the content from the website as well. You want more visitors coming to your website, and you expect them to share the pages directly through their own profiles. That’s how you know they really support you.

So, how do you start dominating social media through content marketing? We have some tips that will help you.

Craft the perfect headlines

When someone checks out a really cool piece of content at your website, the headline is the first thing they will see. If it doesn’t grab their attention, they will not read the post and they will definitely not share it, so all your efforts to write great content will go in vain. The headline is also important because it appears in Facebook posts. In fact, it’s the only thing people on social media will see. It needs to be captivating if you want the users to click the link and visit the site. 

Here are few quick tips that will help you craft a great headline:

Courtesy of: intnetworkplus.

Use a number. People love top lists and specific tips in the form of listicles. They like knowing exactly what they are about to read, and a number gives the element of predictability a title needs. Here is an example: 5 Things You Need to Do to Grab Attention on Social Media.

Use attention-grabbing adjectives, such as easy, fun, beautiful, breathtaking, ultimate, essential, weird, and so on.
Make a promise. Every online user wants to gain value by reading some post. Promise specific solutions to ‘seduce’ more people to like and share the content.

Ask a question you know your audience has. Why Are People Stressed Out? – that’s a nice example, since your target audience might have that question, so they will want to find out the answer through your post.

Choose great photos

Content marketing is much more than writing a cool textual post. You can compose the best piece of content on the Internet, but you’ll still leave it without many readers if you don’t make it attractive for the audience. The first (and sometimes the only) aspect that attracts people’s attention is the visual content that goes along your text. It may be a cool photograph, meme, infographic, presentation, graph, or anything else that captures the meaning of the text. 

Piktochart, Vizualize, and Easel.ly are great tools for creating infographics and other types of cool visual content. People rest their eyes with the visual elements, so make sure to use them to break up the text.

Your first thought when looking for the perfect image may be stock photography. There is a problem with that idea: most of the photos you’ll encounter on stock photography websites have been used dozens of times on similar posts to yours. Plus, they have zero personality. Stay away from cheesy photos and make sure to choose something unique. If you don’t find the perfect stock photo, you can always create a relevant poster, infographic, or meme. 

Remember: the main photo appears as a thumbnail when you and other people share the post on social media, so it’s important to make it as attractive as possible.

Add social sharing buttons in all the right places

You can easily share your own posts all over social media: you just copy and paste the link. Do you think that a random website visitor will do the same? No! They will expect to find convenient social sharing buttons, so you better provide them! You should set the buttons in the beginning of the article, as well as at the end of the post, so people will easily find them. Floating social sharing bars are even better: they constantly remind the reader to share as they go through the post. 

Your email subscribers are a good source of shares, too. They subscribed because they like your content, so you should make them able to share it directly from the email message. Mailchimp is one of the tools you can use for that purpose.

Did these 3 steps sound simple? They really are! It takes a lot of effort to write great content, so you can’t allow yourself to skip these easy steps after all that time you spent on a post. Social media platforms are accepting communities. You’ll always find audience for your posts. The trick is to make that audience as large as possible. Start making the first steps today!
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2:08 AM

How to Combine Your Email And Social Media Strategies [INFOGRAPHIC]



The growing number of marketing channels and their effectiveness divides opinions among marketers. The sexiness of social media and the proven power of email often mean the two channels are seen to be in competition. So, what if you could unite the two by combining your strategies? This infographic, created by Dotmailer, will help you to understand how social and email can help each other out, enabling you to better your brand exposure and results.

Source : http://www.digitalinformationworld.com/2016/08/how-to-combine-your-email-and-social.html
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1:58 AM

The Power Of Visuals




They are everywhere – on signage, hoardings, bus placards. They are there across social media channels, TV,  magazines and newspapers. Literally, everywhere. Remember when you stumbled upon a confusing paragraph in your textbook, only to find a sign of respite after seeing “Figure A.” 

Visuals. There is no chance that you miss them. They have become such an important part of communication that one cannot even imagine certain things without visuals. Their impact on a human mind is such that people tend to remember information for a longer period when it is paired with images. Visuals provide information in a manner that it sticks to your mind. 

According to Hubspot, when people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

These days, more and more people are using images, screenshots, videos and infographics to convey their messages.  All the marketers are joining this bandwagon of using visuals to their advantage.

And why not?

Words are not enough anymore to inform and engage audience. Visuals have become like a staple in the online customer's diet.  For instance, try and answer: “What is a circle?” What comes to your mind first? It's image or the definition of circle?

 We are sure that it was the image that must have come to your mind. That's the power of visuals!

Now, let’s check out some of the why’s and how’s of using visuals!

Why are visuals so important?

1. Visual assets increase response rate

Visuals are much more powerful in grabbing the attention of the people as it evokes emotions such as shock, surprise, inspiration etc. An article published in Webmarketinggroup reveals that 40% of people will respond better to visual information than plain text.

For people, word-based interactions have become bland. A piece of content having an image or video makes it more engaging and they retain it for a longer time because visuals tell the complete story.

For instance, look at the infographic below. You will actually stop and try to go through all the information provided in it.

courtesy of: Dppad.

2. Present Complex Ideas in Simpler Form

Complex data and statistics can bore people to death. They can even turn off the most attentive readers by confusing them. With visuals, you can save your audience from getting scared away. You get an opportunity to present a lot of information in a condensed and easy manner that can be easily digested. The information available with you can be condensed into various visual formats such as:
  1. Videos
  2. Slideshows
  3. Graphs
  4. Charts
  5. Infographics

This makes the information more reader-friendly.

Have a look at the The U.S. Age Pyramid from The Next America. The visual shows how US will change over time and the challenges it may face.


3. Visuals Narrate a Story

There is an old adage, a picture is worth a thousand words! And it holds true even today. A story told through visuals are a lot more engaging than plain text. Visuals are easily comprehended and are perhaps the best way to tell a story.

It is quite powerful son social media as well. It can help you increase your reach to the people and generate interest in what you want to convey. When you look at a visual, there is one story or another that it conveys. Have a look at the perfect example of visual storytelling – MoMA Century of the Child – that compels people to keep scrolling down the pages.

4. Visuals Boost Engagement on Social Media

Visuals Boost Engagement on Social Media – Realizing the importance of visuals, social media platforms such as Snapchat, Instagram and Pinterest are all booming today. They have changed the way people share images in real time. Facebook and Flickr are also platforms where people post images but Snapchat and others revolutionized the way people uploaded their in-the-moment images and shared it with the world.

With visuals, you can convey a lot of information in lesser time. According to Adweek, tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.


(Image source: Digital Marketing Philippines)

Now that we know the importance of visuals, let's see how and in what all formats you can use them (especially, if you are a marketer working on your content marketing strategy).

Not all visuals that you come across are attractive enough to make you hold on. You will not see change in your traffic by just adding an image to your tweet. Visuals have to be executed properly. While incorporating visuals in your content, make sure you:
  1. Include a Featured Image at the Top of Every Article – Images at the beginning of the articles help in drawing the attention of the people and spike engagement.
  2. Use Different Kind of Visuals – Images or videos are not the only kind of visuals that you can use. You can make 3D Charts and Graphs, Cartoons, Memes and Embedded tweets/ Instagram or Facebook photos/videos. Also, don't forget to add the logo of your company, product or service for authenticity and branding.
  3. Use Visuals After Every 400 Words – As discusses, lengthy text can get boring for the audience. Therefore, if you have a piece of content with word length 200 words, make sure you have atleast 5 images to make it more interesting and give time to the readers to comprehend the text.

Over to You
We hope that we have been successful in convincing you on the power visuals have. In today's era, it is more about showing and not telling. Effective visuals are far more powerful than any text. However, always stay on board with the message you want to convey through that visual. An inappropriate visual can cause more harm to your or your company's image than not using any visual at all.

So, go ahead and convert all your content to visuals (or include visuals) and see the magic that it spreads! Don't be afraid to experiment. Have fun.

Source : http://www.digitalinformationworld.com/2016/08/the-power-of-visuals.html
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1:47 AM

How to Launch a Successful Digital Marketing Campaign (30+ Tools to Help)




Marketing campaigns are certainly very important and need to be methodically planned out. But what many people don’t know is that campaigns aren’t just restricted for launching products. In order to achieve good results, you need to start thinking every marketing activity you conduct as a marketing tool for campaigning.

Of course, for every activity you conduct for the promotion of your business, you do not move forward without a clear goal in mind. Your master plan constitutes of the exact time and days your campaign should be up and running, and how it should make its exit. You analyze the progress and track your success and failures and monitor the statistics.

Other than that, what are the other things you should keep in your mind? Here are a set of ideal operations, tools and tips to launch a successful digital marketing campaign.

Ideation

Having been in charge of the ideation department, I can tell you that it’s no cakewalk. Ideation is the process of forming concepts. The trick is to organize all your thoughts and ideas and find the opportunities which promise the most potential. It’s relatively easy for ideas to get lost with so many coming on at the same time and many times it’s like your brain is filled and riddled with sand.

The best way to start is by going through the basics. The duration of the campaign, the resources, and the expected results are a few. After you’re done validating ideas, then decide the following factors. What kind of campaign will resonate well with the mood of your audience? What topics are popular with them; what is it that they look forward to the most? And most importantly, identify the popular demands and needs and address them. This will enunciate the best response, surely.

Your audience and customers are to be given the highest priority because they’re the ones who decide the outcome of your campaign.

Landing Page

The whole point of launching a campaign is to inspire action and direct your prospects towards your goal in a clear and concise manner. Making a specific landing page for each of your campaigns allows you to tabulate and track your status in an organized way, and all in one place.

That’s not the only advantage of a landing page. The whole point of a campaign is to direct your customers toward a specific goal. That goal is ultimately your landing page, where you hope to make your visitors into paying customers.

Make your potential customers understand the benefits of following your campaign. Everyone wants to know how their actions will be of an advantage to them. That’s where your call to action feature comes in handy.

Landing pages are where the real magic begins. You highlight your value propositions and emphasize urgency in an organized manner by quoting benefits and add value. Tools such as Unbounce help you in coming up with just the right features to optimize your landing page value.

Keywords and SEO Audit

Every marketing campaign needs just the right keywords to entice the audience. Not only that, how’ll you make your people find your brand online? Keyword research and targeting is important because it stimulates recognition and discovery. By conducting a review of your current keyword-base, you can come up with the most effective ones. Tools such as Long Tail Pro help in finding the perfect keywords. You need good keywords to direct your customers to your landing page.

Your SEO audit needs an adaptive approach which needs to be updated at least every six months. Optimize features like your on-site elements to improve your rankings. Tools like Webpage FX provide a free SEO Audit for your web page.


Social Media Presence

Social Media has been continuously on the rise. Social media is a great way to know what your audience prefers. It’s also a great platform to stay in touch with your customers and directing potential customers to your landing page. All your activity should be marked on your social media, with click-bait to direct your customers to your landing page and providing customer support.
There are plenty of tools such as Dlvr.it, Social Oomph, Zapier, and AWeber automate tasks on social media to make your life that much easier. You can ensure a strong social media presence without having to do much work.

Email Marketing

Your subscribers are important, so you have to make sure you keep them interested by sending out interesting content. Subscribers are actually interested in what you send out to them, and might stay loyal to you, providing that you give them something to look forward to each time. Providing unique content and discounts and such for your subscribers is a great way to keep them interested. This also requires proper strategies and design to make that perfect newsletter send out to your customers. They should also reflect your current campaign. Keeping your customers engaged and interested is the key.

Email marketing application such as Benchmark Email, GetResponse, MailChimp, iContact and Mad Mimi are great tools to effectively send out mass email to all your subscribers keeping things in mind like the template designs, scheduling social media updated together with your email updates, and preview how they will look like in cell phones as well.


Goal Tracking

You need to keep a regular tag on your campaign data and for that, you need basic custom reports to show results. You need to analyze customer data from your billing system so that you have an idea of what he wants. With tools, such as KISSmetrics, you can effectively track the progress of your customers all the way down the market funnel, something which Google Analytics doesn’t allow you to.

For an effective campaign, it’s important to set up events and campaigns which involve visiting your landing page, signing up for a trial version, or utilizing your item. You can use these tactics to monitor your funnel and detect the points in which you are picking up and dropping our customers.

What I’ve mentioned here are just a few tools and tips to start an effective marketing campaign and monitor your progress and launch a successful marketing campaign. These are just the basic elements; there are many things which I haven’t even brushed the surface of. Once you get started, you can begin to explore different areas, prospects, visions, and goals and determine your direction from there.

Infographic courtesy of: Bulldogsocialmedia.
Source : http://www.digitalinformationworld.com/2016/08/infographic-30-online-marketing-tools-to-help-launch-successful-campaigns.html
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